Case Study: How I Built VAC Tires’ Online Presence From Scratch and Boosted Revenue

VAC Tires had:

• No website or online presence — potential customers couldn’t find them.

• An unoptimized Google Business Profile with missing or incorrect services, categories, and branding.

• Inconsistent business info across directories due to a recent store relocation (name, email, address).

• No logo, branding, or professional images for social media.

• A Google Ads campaign that was mismanaged and wasting ad spend.

They needed a complete digital overhaul to get found, attract customers, and establish credibility.

The Challenge

Our Approach

1.Created a professional website

• Mobile-friendly, fast-loading, and designed to convert visitors into customers.

2.Built branding and visuals

• Designed a logo, brand identity, and graphics for social media.

3.Optimized Google Business Profile

• Corrected business name, address, and email.

• Properly listed services, categories, and photos to maximize local search visibility.

4.Corrected online directory listings

• Fixed inconsistent info across multiple directories to ensure NAP consistency.

5.Ran and optimized Google Ads campaigns

• Rebuilt campaigns targeting high-intent local searches.

• Monitored performance, optimized keywords, and tracked conversions.

6.Implemented review and reputation strategy

• Encouraged happy customers to leave reviews.

• Reviews increased from 3.8 stars with 11 reviews to 4.8 stars with 70+ reviews.

The Results

• Top Local Rankings & AI Recognition: VAC Tires now ranks in the top 10 for multiple local searches, Some of their service pages now rank first and are even recommended by AI assistants for relevant local search queries.

• Improved Ad ROI: Google Ads performance improved drastically, generating more calls and customers.

• Stronger Brand Presence: Consistent visuals and an optimized website boosted customer trust and engagement.

• Higher Revenue: More walk-ins, more calls, and a stronger overall online presence.